Discovery Channel: Air Pressure (Season 1): Digital Key Art

The featured Key Art was created to promote Discovery Channel’s already-aired programs on digital platforms that include download to own (DLTO), video on demand (VOD), and subscription video on demand (SVOD). The goal behind each piece was to find or composite a single image that best represented the show’s particular season. When creating these designs I had to keep in mind that the title treatment had to be prominent since the ads would often be viewed on small mobile devices.