The featured video highlights the trade show booth that I developed in 2017 for RSA Conference, the world’s largest IT security conference in the world. It was developed as part of a major rebrand launch I led for the company. The booth featured a theater stage, coffee bar, video tunnel under custom-designed meeting rooms, demo pods, and an interactive gaming experience. The custom-made cyber security game used Microsoft Hololens platform for a unique virtual-reality experience. Visitors who signed in received a custom beverage from the booth bar, and those who attended theater presentations received custom Yeti mugs. Located at the entrance to the trade show floor, tens of thousands of conference attendees passed through the booth over a four-day period.